3 Imperative Elements of Intellectual Property Strategy

Blog Intellectual Property Rights Patent September 10, 2019

Posted On September 10, 2019September 11, 2019

Intended and used not just to prevent unauthorized use of assets but also to drive new revenue opportunities and gain competitive advantage, Intellectual Property (IP) has become a need for businesses in the present rapidly advancing era. However, many organizations still ignore establishing an apt connection between business strategy and IP strategy, thus increasing susceptibilities of legal issues and missing opportunities. IP brings exclusive rights that enable the authorized use of various elements such as industrial products, medicines, communication processes, etc. These Intellectual Property Rights guarantee prevention and suppression of several kinds of misuses, like:

Abusive use
Counterfeiting
Copying of protected items
Theft or diversion of IP assets

With the trust associated with IP, a protective strategy helps to ensure a remarkable place in today’s competitive market. It is a source to grow your business in new and different ways. That’s why even the IP attorneys recommend people to understand; what is an IP strategy, what are its constituents, etc.

What is IP Strategy?

It is an overarching strategy that integrates a flexible and efficient approach for managing the company’s IP assets and for defining what its research & development department must implement to achieve the firm’s goals, ranging from expanding the businesses to building market reputation. In general, the costs of safeguarding different forms of IP assets could demand many hundreds or thousands throughout their lifespans. On the other side, the IP strategy enables the management and protection of valuable assets at minimal expense, thus making it essential for most companies (having limited budgets) to have a clear and understandable IP strategy. It also helps in obtaining the best possible returns on the investment made by a business in regards to IP assets.

What Are the Core Elements of an Efficient IP Strategy?

By leveraging your IP assets strategically, you can grow your business in many ways. Hence, it is beneficial to run your business by employing an IP strategy that emphasizes three vital elements, which are as follows:

Protecting IP: Intellectual Property Law undoubtedly protects your IP assets by providing exclusionary rights, but due to persistent advancements in technology and many other areas, the methods of using them are turning sophisticated. That’s why you need to rethink about the way to keep the exclusionary rights strong throughout a product’s lifecycle. It means you have to consider defensive publishing as a vital part of your IP strategy. Defensive publishing can protect you against two notable threats:-

Patent trolls that apply for patents used only to collect license fees or damages from the party involved in Patent Infringement.
Picket-fence processes, in which competitors patent some incremental improvements over your core patent for eroding its value and obtain a license to leverage your core technology on preferential terms.

Optimizing R&D Operations: Traditional patent search techniques are so complicated that a single comprehensive search often takes weeks to execute. Optimize your search processes and ability to give actionable insights by using advanced analysis tools. Empowering adept personnel to conduct searches on their own by deploying natural language queries instead of arcane syntax is also beneficial. It will help you in speeding up your decision-making ability and building up a more agile and competitive company.

Monetizing IP Assets: People often judge an IP strategy by the top or bottom-line value it creates for an organization. IP assets’ monetization involves much more than just making businesses able to sell their products faster with exclusive Intellectual Property Rights Protection. An efficiently designed IP strategy can aid you in not just monetizing your IP assets effectively but also in identifying infringers and potential licensing partners in the private or public sector.

Strategically managing an IP portfolio can help companies to find and grab opportunities in the adjacent markets or new markets altogether for launching a new product or cross-licensing deals.

Why is IP Strategy Significant?

With the rapid development of the economy, the restriction on access and use of several things, including minerals, land, transportation, etc., is becoming more and more prominent. An IP strategy refers to a set of measures that facilitate and encourage creation, development, as well as management of new IP assets while maintaining a balance with restricted materials. It guides the owners to develop capabilities to protect, promote, and use their assets to make profits. Besides, the return on IP-related expenditure is highly dependent on an IP strategy that includes the company’s attributes, awareness about its products and services, and monitoring of its internal and external conditions. IP strategy also lets you recognize and avoid the risks that may arise at any point throughout the entire process of growing your business. At last, you can conclude that an appropriate IP strategy is necessary to reinforce your IP rights’ strength that ensures the commercial development of your company in the fast volatile markets. For more visit: https://www.kashishipr.com/