A trademark aids the customers in identifying the goods and services of one undertaking from those of others. In the present fast-paced society, conventional marks are not the only type of marks available that are worthy of obtaining trademark protection. Colours and colour combinations play a significant role in differentiating the goods in the market. […]
Read MoreWith the rapidly evolving digital economy, even brands have started to push their trademark boundaries by not only putting their registered trademarks into practice but also evolving them. Such marks, known as “Fluid Trademarks,” have now become a novel approach to brand marketing. Fluid trademarks are variations of the originally registered trademarks, which coexist with […]
Read MoreIn the present highly competitive business environment, economies across the globe are becoming increasingly knowledge and technology-oriented, due to which, Intellectual Property (IP) has gained significant importance too. In line with this global development, Nepal has recognized the value of IP as well. There is indeed a growing trend in the nation both on the […]
Read MoreWithout any second thoughts, controlling the costs in a legal department can, at times, prove to be exceedingly challenging, specifically when it comes to a growing business. Although it is imperative to protect and maintain the legal rights of businesses adequately, it is equally imperative to ensure that the legal and business strategies are well-aligned […]
Read MoreWhen it comes to forming an Intellectual Property (IP) strategy, high-quality, accurate, and relevant data play an integral role. Without any second thoughts, the strength of every other IP asset depends highly on the accuracy of data obtained during the process of data verification. The process offers valuable information, which helps in identifying discrepancies, prioritizing […]
Read MoreIn most of the nations across the globe, the duration of Trademark Protection for registered trademarks is ten years; however, indefinite trademark protection can be achieved if the registered trademark is renewed once every ten years. Lateness in filing a trademark renewal application can lead to many complications for the owner, like increased fees, penalty, or losing […]
Read MoreA patent protects the discoveries and inventions, which are novel, non-obvious, and useful. There are three types of patents under the Patent Law of the United States, namely, utility patents, design patents, and plant patents. Each patent type protects a specific type of discovery or invention and has different eligibility requirements; however, it is also […]
Read MoreIf you are planning to create your brand, you must come up with something one of a kind to prevail in the present highly competitive business environment. The real thing is, either you provide an entirely dynamic service or product or opt for differentiation because there is a lot of marketplace share upon which people […]
Read MoreIn the present technologically advanced and highly competitive world, innovation is indeed the centerpiece for every other business company and organization out there that leads to the creation of Intellectual Property (IP) assets. Identifying, creating, and leveraging innovation undoubtedly provides a competitive edge and further helps in the long-term success of a company and organization. […]
Read MoreIn the present digital era, the internet has undoubtedly created a plethora of opportunities for business firms, organizations, and companies, as a result of which, they are efficiently able to communicate their brand messages and reach out to their potential customers. However, if we keep the positive aspects of the internet aside, which include its […]
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