Maintaining a Trademark Registration can indeed be challenging if you aren’t familiar with the Trademark Law. However, there exist some steps and guidelines you can take and follow to ensure your Registered Trademark remains protected and valid. Firstly, it is imperative to understand what a trademark is and how it differs from other forms of Intellectual Property (IP). […]
Read MoreIn the ongoing highly competitive working business environment, the elements of a good advertisement are likely to be copied or imitated by others in the industry. Therefore, brands and businesses need to be aware of Intellectual Property Rights (IPRs) that come into action when it comes to drafting and finalizing the content of an advertisement […]
Read MoreCounterfeiting is an issue prevalent worldwide and affects everyone involved in a business. It is not unusual to encounter counterfeit versions of widely recognized brands like Adidas, Gucci, Nike, etc. Such products are fake and portrayed as popular brands to charge less than the market price and make enormous profits. Their corresponding ads trick innocent […]
Read MoreIn the present digital era, where we are so connected than ever, and the amount of online content produced has never been higher – the responsibility of safeguarding content has never been more crucial. However, in this aspect, what needs to be duly noted is that staying on top of Copyright Laws, rules, and regulations on […]
Read MoreWhen it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. In the ongoing digital era, social media is gaining more publicity with each passing day, thereby putting content creators and social media influencers at risk of legal concerns about Intellectual Property Rights (IPRs). Content creators and social […]
Read MoreThe functionality of blockchain platforms goes way beyond cryptocurrency. The technology has undoubtedly transformed and evolved to be used in different areas, such as secure storage and sharing of medical data, NFT marketplaces, cross-border payments, music royalties tracking, real-time IoT operating systems, voting mechanisms, original content creation, personal identity security, supply chain & logistics monitoring, […]
Read MoreThe term ‘Intellectual Property (IP)‘ basically refers to the creations of the human mind that are intangible in nature. In simple terms, it pertains to the original creations of the human intellect, including inventions, symbols, designs, artistic works, literary works, and so on. In Article 2 of the WIPO Convention, 1967, Intellectual Property Rights (IPRs) […]
Read MoreAugmented Reality (AR) and Virtual Reality (VR) technologies are growing rapidly and becoming more noticeable and shall be transformative to the way we learn, live, work, and play. Undoubtedly, both technologies bring a complete set of novel Intellectual Property (IP) issues for business companies, brands, individuals, courts, and IP practitioners. Therefore, it won’t be wrong […]
Read MoreWe see people grooving to famous songs the moment we enter a club. Without such songs, every party or event seems incomplete. However, are you aware that before playing the famous songs publicly, you need to have all the permissions in place from the makers of such songs? If you fail to do so, you […]
Read MoreThe non-physical property of a business comprises Intellectual Property (IP) assets. Such assets are well-protected legally, and this protection could be enforced in a court of law. They possess an economic lifespan, can be identified independently, and are transferrable. About Value of an IP Asset EXCLUSIVITY – An IP asset’s value comes from its owner’s right to exclude […]
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