Intellectual Property (IP) Challenges Faced in the Digital Economy

In the present emerging digital economy, innovators keep coming up with new ideas for the manufacturing sector with the potential to change and evolve the already existing ways of working and discover new ones. The issue that the manufacturers in different industries face is not that today’s technology has transformed and become exceedingly complicated. Instead, […]

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IP Licensing for Business Companies & Organizations – How to Do it Right?

Any form of Intellectual Property (IP), be it a trademark, patent, or copyright, can be licensed to third parties. Through IP licensing, IP rights holders grant third parties the exclusive right to use their IP while retaining their ownership. Generally, the IP holder or the licensor (in this case) receives payment in the form of […]

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Why is Market Research Important for Patent Protection?

In the present highly competitive business environment, understanding the market trends well is imperative for the development, and eventually, the success of a particular product or service. To be specific, market research performed before filing a Patent Application or after obtaining Patent Protection may help an inventor or innovator significantly in examining the business environment for his invention or […]

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Exploring the Top 5 IP Challenges that Brands & Businesses Face

The ultimate success of brands and businesses in the modern world largely depends on the groundbreaking innovation that sets them apart from the rising competition in the market. Having a robust Intellectual Property (IP) portfolio and strategizing well to maintain it can do wonders in enhancing your brand value and market share. However, keep in mind that […]

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Here’s What Businesses Need to Know About a Non-Disclosure Agreement

For maintaining a competitive edge in the market, businesses need to keep innovating. They must continue working on new projects, services, and products to best deal with the pressure against their competitors. It applies to different aspects of a business, such as finance, corporate transactions, negotiations, employment agreements, technologies, to name a few. A Non-Disclosure Agreement (abbreviated […]

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Trademarks from a Marketing Perspective

In today’s era, where the drawing-up of physical borders has diluted in terms of fair-trade practices, the relevance and importance of Intellectual Property Rights (IPRs) have fairly risen. The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. The role […]

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Can You Trademark A Hashtag?

All ardent social media users are aware of the latest trend of using hashtags to spread the word across a wide range of users for bolstering consumer engagement. Often, hashtags help businesses reach out to their target audience and connect with them, which may further help them attain and achieve goodwill and raise awareness about […]

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Conducting a Trademark Search in India – Everything You Must Know

The Trade Marks Act, 1999 governs and deals with the mechanism of registration, protection, and illegal use of trademarks in India. Additionally, it also deals with the exclusive rights of a trademark owner, penalties for Trademark Infringement, remedies for damaged goods, and modes of transference of a Registered Trademark. In the market, a trademark performs the following four […]

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Understanding Freedom to Operate (FTO) Concerning IP & Patents

Three pharmaceutical companies, including Enzon Pharmaceuticals, Micromet AG, and Cambridge Antibody Technology (now acquired by AstraZeneca), in September 2003 announced signing a non-exclusive cross-license agreement. The agreement enabled the three parties involved to obtain Freedom to Operate (abbreviated as FTO), thereby authorizing one another to use some of their respective patented technologies without worrying about Patent Infringement. It also […]

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Position Marks

Some marks that label a product become distinctive just because of how they are positioned in a product. Today, we as consumers can easily identify the products of popular brands due to the positioning of some specific elements on the products, for instance, the three stripes of Adidas, Louboutin’s red sole shoes, or the red […]

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