Apple’s ‘Think different’ versus Swatch’s ‘Tick different’
‘Think different’ is a very famous advertising slogan used by Apple since 1997. Swatch, a Swiss watchmaker, advertised its watch using the slogan ‘Tick different’. This led to a legal trademark dispute between both the companies in which Apple lost to Swatch two times in recent weeks. Swatch, advertised and promoted its NFC- capable watch […]
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