Trademark and its Types – Everything You Need to Know

Blog    August 6, 2019
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Trademark RegistrationA trademark is an exclusive form of Intellectual Property (IP), which protects your brand’s unique identity and is capable of distinguishing your products from those of the competitors. It includes a wide range of recognizable representations, like words, signs, logos, expressions, images, designs, and the combination of colors. By defining the origin and quality of products, a trademark can prevent them from infringing issues and enhance their brand value by creating goodwill in the consumers’ minds.

No doubt that most of us are aware of a trademark. However, when it comes to its types, then we all may not be much familiar with the same.

Types of Trademarks

You can obtain Trademark Protection for a multitude of representations, and this makes the process a little bit confusing. Hence, it is crucial for you to (first of all) determine the perfect way in which you want to characterize your goods and services. According to the Trademark Law, you can get the Trademark Registered for any device, heading, label, name, word, signature, or even combinations of colors.

In general, trademarks can protect the following types of representations:

  1. Wordmarks

Wordmarks can consist of one word, two words, or a combination of many words, letters, and numbers. These can also include a name, no matter whether it is a personal name or surname. However, note that the specialized fonts or shapes don’t come under wordmark, and if you want to protect such things, then apply for a figurative mark.

For example – The name of any company is a wordmark, but its font size or shape isn’t.

  1. Figurative Marks/ Device Marks

These are the trademarks applicable to figures or a combination of numbers and words. Unique geographical representation or stylized fonts also refers to device marks.

For example – A word represented in a specific font style comes under the device or figurative mark.

  1. Labels

Labels provided on packed goods often contain distinct elements and thus, make it easy for the consumers to identify and associate them with a certain brand and quality. Hence, such unique labels that deliver precise information about the goods or services are eligible to get trademark protection under this type.

For example – The label such as PEPSI is unique and owns the ability to make the consumers select the soft drink without any confusion. That’s why it exists as a registered trademark.

  1. Combination of colors

The unique combination of colors, no matter whether or not it contains words or numbers, is worthy of getting trademark protection. Nevertheless, note that the registration appears invalid if there is any alteration in the colors shown at the time of the registering and while representing them to end-users.

  1. Three-dimensional (3D) Marks

The marks that consist of 3D shapes or 3D packaging, which meet the standards of distinctiveness in the concerned market, can be protected under trademark registration.

  1. Sound Marks

A sound or a melody with distinct recognition effects that enable the consumers to identify it without being confused is eligible to get registered as a trademark.

  1. Shape Marks

The unique shape of a product or its container that makes it different from other goods existing in the market is perfect for being registered as a trademark. For example – Bottles of perfumes are recognized under shape trademarks.

  1. Motion Marks

These marks emphasize shifting, moving, or changing parts that showcase motion and provide the experience of an animated logotype. Once they meet the standards demanded by the judicial marketplace, these can easily be protected under trademarks.

  1. Hologram Marks

Trademark registration also focuses on safeguarding marks that can represent the 3D pictures by deploying a holographic technique.

For example – A rotating logo.

  1. Position Marks

These mainly work by taking into consideration the position, size, and proportion of the mark whose specific positioning is unique in comparison to the other products’ in the particular market. If the placement of a mark on your product is unique and doesn’t match any other goods, you can protect it under this category of trademark types.

  1. Collective Marks

These are the marks that are although owned by associations, can be used by their members also. The marks that fall under this type are generally used to showcase fair trade connections between associations.

  1. Certification Marks

They indicate that the registered product has successfully qualified all the standard tests and holds remarkably good quality.

Getting trademark registration is one of the best ways to ensure the protection of your products, and thus keep the Trademark Infringement issues away. It also helps in developing the goodwill about products in the minds of consumers, which further will increase your brand value. For more visit: 

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