Understanding the Utmost Importance of Trademark Registration in India

BlogIndustrial DesignIntellectual Property RightsPatentTrademark    May 21, 2020
Trademark Registration in India Posted On

If you are planning to create your brand, you must come up with something one of a kind to prevail in the present highly competitive business environment. The real thing is, either you provide an entirely dynamic service or product or opt for differentiation because there is a lot of marketplace share upon which people already have their eyes set. In this scenario, it becomes exceedingly imperative to understand the way you can uphold your capabilities in your business, which shall, in turn, make you specific and easily identifiable amongst your customers and set your magnificence aside from your competitors.

Without any second thoughts, Trademark Registration is undoubtedly the top-most priority of every business firm and organization.

In India, the Office of Patents, Designs, and Trade Marks, beneath the department for Industrial Policy and Promotion, the Ministry of Commerce & Industry, and the Government of India, deals with the mechanism of trademark registration and protection as per the Trade Marks Act of 1999. The overall regime corresponding to trademark registration in India has gone through some crucial modifications in all these years to enhance Intellectual Property Protection in the country.

A Trademark Safeguards your Brand Name

  • It assists your customers in differentiating your offerings, be it your services or products, from the ones of your arch competitors.
  • It serves as an exclusive demonstration of your high-quality services and products in the marketplaces.
  • It enables you to earn goodwill and create a positive brand reputation.
  • It serves as the most effective business tool and establishes your brand’s identity
  • It helps in gaining customer trust and loyalty.

With trademark registration, you can boost your brand name’s recognition efficiently. Furthermore, advertising your brand and the related products and services with the registered trademark shall make your business lead towards the ultimate path of success.

A Trademark is your Best Communication Tool

  • It effectively wraps up several technical problems in a single registered mark together with the company name, its reputation, offerings covered, and the consumers’ requirements that it caters.
  • It serves as a critical medium of grabbing the customers’ attention and further helps them in identifying your products.

A Few Other Points to Consider:

  • After getting your proposed mark registered as a trademark, all you have to do is renew the same after every ten years. The entire trademark registration process and subsequent renewals have a pretty lesser fee involved in contrast to the other forms of IP.
  • A trademark provides the customers with the capability of protecting themselves via relying on the recognized manufacturers’ products and services in the market.
  • You can efficiently protect your registered trademark by taking legal action against its unauthorized use. You can prevent people and other business firms from using your registered trademark by warning them; however, if they still attempt to infringe upon your registered trademark, then you must initiate legal proceedings against them.

By registering your proposed mark as a trademark in India, you can safeguard your brand entity, enjoy all the benefits mentioned above, and experience immense growth and success in your business. For more visit: https://www.kashishipr.com/ 

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