The non-physical property of a business comprises Intellectual Property (IP) assets. Such assets are well-protected legally, and this protection could be enforced in a court of law. They possess an economic lifespan, can be identified independently, and are transferrable. About Value of an IP Asset EXCLUSIVITY – An IP asset’s value comes from its owner’s right to exclude […]
Read MoreIn India, the Trademarks Act of 1999 (referred to as ‘Act’ further in this article) forms the legal basis for Trademark Registration, protection, and enforcement. The owner of a proposed trademark has to file a Trademark Application with the Registrar of Trademarks (referred to as ‘Registrar’ further in this article) at the Trademark Office for its registration. Upon receiving the trademark […]
Read MoreA patent refers to a form of Intellectual Property (IP) granted over any method, process, device, or substance (after a successful Patent Application process) that is original, novel, industrially applicable, and involves an inventive step. Like trademarks, Patent Rights are also territorial, which implies that such exclusive rights are valid only in the country or […]
Read MoreVideo creators can relate to the feeling of shooting impeccable videos, editing them to perfection, and then understanding that they still need terrific tracks to go with the said videos. As a video creator, you may hop onto your laptop, start searching for free music, and finally come across platforms or websites offering royalty-free music […]
Read MoreFor every business or brand owner at present, the design of a product has become a crucial concern, and why won’t it be, after all, “A thing of beauty is a joy forever.” The unique design of a product, such as that of Mini Cooper and Coca-Cola, forms brand identity. The Designs Act of 2000 […]
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