For every business or brand owner at present, the design of a product has become a crucial concern, and why won’t it be, after all, “A thing of beauty is a joy forever.” The unique design of a product, such as that of Mini Cooper and Coca-Cola, forms brand identity. The Designs Act of 2000 […]
Read MoreSeveral times, we see that luxury brands come up with limited edition products, whether it is cars, watches, cosmetics, chocolates, electronics, etc., and enthusiasts do not spare even a moment to get their hands on these products. Limited edition means that the company sells ‘altered’ limited units of an original best-selling product that already exists […]
Read MoreFollowing the power vested in the Central Government under Section 47 of the Designs Act, 2000, a new set of rules have been promulgated to carry out the provisions of this Act in consonance with the established international norms accustomed to meet the challenges of the Indian subcontinent. The enforcement of this Amendment was envisioned […]
Read MoreTechnology and science are ever-evolving in times of digitization and globalization. For keeping in pace with the demands of the consumers as well as stakeholders of a business, the law comes in handy. This article will project some light on the intermingling role of Intellectual Property (IP) in the domain of brand protection in the […]
Read More“The exploration of space will go ahead, whether we join in it or not, and it is one of the great adventures of all time, and no nation which expects to be the leader of other nations can expect to stay behind in the race for space.” – John F. Kennedy The explorative and exploitative […]
Read MoreIf you are planning to create your brand, you must come up with something one of a kind to prevail in the present highly competitive business environment. The real thing is, either you provide an entirely dynamic service or product or opt for differentiation because there is a lot of marketplace share upon which people […]
Read MoreAre you among people who own businesses exporting to or operating in India or who are considering it as a future market? Note that your Intellectual Property (IP) is a valuable business asset, and in an emerging market such as India could be your main competitive advantage. Hence, you should have an IP management strategy […]
Read MoreWith the advent of 2020, you might be looking for novel and stronger strategies that can help you grow your business in the present cut-throat competitive era. However, to build a new strategy in such an era where competitors and competition keep on increasing day-by-day, it is always better to step ahead after being aware […]
Read MoreIn today’s fast-paced global economy, most businesses rely heavily on the internet for their virtual survival when it comes to selling goods and services. Graphical User Interface (GUI) that is a part of our everyday life appears critical while creating the precise user experience to attract and keep the consumers interested. As a consequence, GUIs […]
Read MoreIn the past ten years, the Industrial Design landscape in Indian commercial office spaces has undergone a remarkable change. From the end of cubicle farms to the start and rise of open floor plans, there has been a great shift in interior designs. Owing to the continuously changing behavior and tastes of people, interactive workplaces […]
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