Exploring the Top Four Ways to Stop Brand Counterfeiting

Counterfeiting is an issue prevalent worldwide and affects everyone involved in a business. It is not unusual to encounter counterfeit versions of widely recognized brands like Adidas, Gucci, Nike, etc. Such products are fake and portrayed as popular brands to charge less than the market price and make enormous profits. Their corresponding ads trick innocent […]

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Intellectual Property Rights in QR Codes and Barcodes in India

Quick Response Codes (QR Codes) and Barcodes use the underlying technology of encoding specific data or information in unique combinations and patterns of letters, numbers, shapes, etc. A barcode comprises vertical lines and spaces of different lengths and widths with a combination of numbers and letters printed underneath it. Every barcode has a distinctive pattern […]

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Fashion Industry – Trademark and Trade Dress Protection

When we talk about building brand image and attraction, fashion companies put in a lot of time, money, effort, and hard work. The Trademark Laws of different nations prevent third parties and entities from using a Registered Trademark, which is undoubtedly crucial considering the amount of time, money, effort, and hard work that goes into building a […]

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