How do Copyrights work with Social Media?

Blog    July 15, 2019
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Copyright Infringement

Social media platforms facilitate businesses with lots of opportunities to connect with the internet surfers and convert them into customers. With the help of Facebook, Twitter, Pinterest, and many other famous social media platforms, companies can target and drive immense traffic to their website. Undoubtedly, sharing various types of images and content on these widely used sites can serve businesses with endless benefits. But, if not done appropriately, the same act of sharing pictures or content can raise Copyright Infringement issues.

Formerly, the copyright process was simple, but now it has turned a bit difficult due to the advent of the internet. All this is because of the rapid advancements in the vast cyberspace and social media platforms that have made stringent rules to take a back seat for managing businesses’ progress.

Social Media and Copyrights

Are you also a marketer and want to keep your business away from expensive litigation or online embarrassment while using the social media platform? It is essential to have clear and complete information regarding Copyright Laws and even about what you write or what you post online.

Social media sites including, Facebook and Twitter may allow you to post copyrighted material. However, these sites don’t own the material people post on them, and the copyright rights remain with the owner. Agreeing to the terms and conditions means you are providing the sites with a license to use your posts. Each social media site has a different agreement. Let’s have a look at the terms of some of these sites.

Facebook: According to the service terms of Facebook (FB), the rights to the content you post on FB lie with you. Hence, you can easily control how it will be shared by using privacy and application settings. The site also provides terms for content protected by Intellectual Property Rights.

Pinterest: This site’s policies state that it can use your content as you have given a license by agreeing to its terms. Copyright statement of Pinterest includes a link that helps you in filing a case or complaint against someone whom you find violating your copyright.

Tips to prevent copyright infringement while posting on social media

  1. Attain permission

Seeking permission from the owner is the most suitable way to utilize copyrighted material. Once the owner permits, you can use the content or image without any hassle.

  1. Look for public domains

If you want to use images in your post, always go for sites that are free from copyright restrictions. Many websites on the internet have a plethora of images that you can easily use as per your needs without facing copyright issues.

  1. Give Credit

If you are unable to get the permission from the owner of original content, then you must give due credits to the owner by attaching a link to the source in your content.

  1. Go through ownership rights

You are advised to review all the ownership rights on social media sites. Carefully go through the guidelines on the appropriate usage of copyrighted content.

  1. Prefer purchasing material

Paying some money for copyrighted content is the safest way to avoid legal hassles. Bigstock, iStock, and Shutterstock are some websites that provide good images at an affordable cost.


Social media is an excellent platform to expand your business, but to attain the best possible benefits from social media posting, you need to be cautious. Having a clear insight into online copyright-related information is the need of the hour. Marketers should be aware of all the facts essential for protecting their content from its unauthorized use and preventing copyright infringement issues. For more visit: 

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