When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. In the ongoing digital era, social media is gaining more publicity with each passing day, thereby putting content creators and social media influencers at risk of legal concerns about Intellectual Property Rights (IPRs). Content creators and social […]
Read MoreThe functionality of blockchain platforms goes way beyond cryptocurrency. The technology has undoubtedly transformed and evolved to be used in different areas, such as secure storage and sharing of medical data, NFT marketplaces, cross-border payments, music royalties tracking, real-time IoT operating systems, voting mechanisms, original content creation, personal identity security, supply chain & logistics monitoring, […]
Read MoreWhether you are considering filing your first Trademark Application or you own plenty of Registered Trademarks, you must know and understand that the first step to getting your trademark is distinctiveness. The ultimate question in this scenario is, “What makes your products, name, or logo stand out in the market?” Or, “What is going to […]
Read MoreThe term ‘Intellectual Property (IP)‘ basically refers to the creations of the human mind that are intangible in nature. In simple terms, it pertains to the original creations of the human intellect, including inventions, symbols, designs, artistic works, literary works, and so on. In Article 2 of the WIPO Convention, 1967, Intellectual Property Rights (IPRs) […]
Read MoreBernard Kelvin Clive, a well-known brand strategist, once said that strong brands aren’t built through shortcuts and copycats. Although this may sound quite encouraging and motivating for those with original ideas, many famous brands out there are accused and widely recognized for being copycats in the market and, unfortunately, making a lot of money. Let […]
Read MoreAugmented Reality (AR) and Virtual Reality (VR) technologies are growing rapidly and becoming more noticeable and shall be transformative to the way we learn, live, work, and play. Undoubtedly, both technologies bring a complete set of novel Intellectual Property (IP) issues for business companies, brands, individuals, courts, and IP practitioners. Therefore, it won’t be wrong […]
Read MoreWe see people grooving to famous songs the moment we enter a club. Without such songs, every party or event seems incomplete. However, are you aware that before playing the famous songs publicly, you need to have all the permissions in place from the makers of such songs? If you fail to do so, you […]
Read MoreThe non-physical property of a business comprises Intellectual Property (IP) assets. Such assets are well-protected legally, and this protection could be enforced in a court of law. They possess an economic lifespan, can be identified independently, and are transferrable. About Value of an IP Asset EXCLUSIVITY – An IP asset’s value comes from its owner’s right to exclude […]
Read MoreIn India, the Trademarks Act of 1999 (referred to as ‘Act’ further in this article) forms the legal basis for Trademark Registration, protection, and enforcement. The owner of a proposed trademark has to file a Trademark Application with the Registrar of Trademarks (referred to as ‘Registrar’ further in this article) at the Trademark Office for its registration. Upon receiving the trademark […]
Read MoreA patent refers to a form of Intellectual Property (IP) granted over any method, process, device, or substance (after a successful Patent Application process) that is original, novel, industrially applicable, and involves an inventive step. Like trademarks, Patent Rights are also territorial, which implies that such exclusive rights are valid only in the country or […]
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