Owning a trademark undoubtedly counts as one of the most valuable and crucial assets for every business company or organization. Hence, it becomes imperative not to stay ignorant about a Trademark Assignment. When a business or brand owner mishandles or infringes the Trademark Law during a trademark assignment, it could discredit the enforceability of the trademark entirely, thereby […]
Read MoreIn the ongoing highly competitive working business environment, the elements of a good advertisement are likely to be copied or imitated by others in the industry. Therefore, brands and businesses need to be aware of Intellectual Property Rights (IPRs) that come into action when it comes to drafting and finalizing the content of an advertisement […]
Read MoreCounterfeiting is an issue prevalent worldwide and affects everyone involved in a business. It is not unusual to encounter counterfeit versions of widely recognized brands like Adidas, Gucci, Nike, etc. Such products are fake and portrayed as popular brands to charge less than the market price and make enormous profits. Their corresponding ads trick innocent […]
Read MoreThe arrival and emergence of advanced technology, specifically the internet as a search platform, have catapulted the quality of performing a Trademark Search. The same has also led to the creation of advanced strategies for conducting a trademark search. As a strategic tool, the web can have an immense impact upon performing a trademark search in […]
Read MoreQuick Response Codes (QR Codes) and Barcodes use the underlying technology of encoding specific data or information in unique combinations and patterns of letters, numbers, shapes, etc. A barcode comprises vertical lines and spaces of different lengths and widths with a combination of numbers and letters printed underneath it. Every barcode has a distinctive pattern […]
Read MoreWhen we talk about building brand image and attraction, fashion companies put in a lot of time, money, effort, and hard work. The Trademark Laws of different nations prevent third parties and entities from using a Registered Trademark, which is undoubtedly crucial considering the amount of time, money, effort, and hard work that goes into building a […]
Read MoreIn the present digital era, where we are so connected than ever, and the amount of online content produced has never been higher – the responsibility of safeguarding content has never been more crucial. However, in this aspect, what needs to be duly noted is that staying on top of Copyright Laws, rules, and regulations on […]
Read MoreThe hospitality industry of India has undoubtedly become an exceedingly crucial service provider across the nation. Due to the increase in tourism, the role of restaurants and hotels has also increased. By establishing a brand name, a service provider in the hospitality industry can benefit from having many customers and build a good reputation. However, […]
Read MoreWhen it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. In the ongoing digital era, social media is gaining more publicity with each passing day, thereby putting content creators and social media influencers at risk of legal concerns about Intellectual Property Rights (IPRs). Content creators and social […]
Read MoreThe functionality of blockchain platforms goes way beyond cryptocurrency. The technology has undoubtedly transformed and evolved to be used in different areas, such as secure storage and sharing of medical data, NFT marketplaces, cross-border payments, music royalties tracking, real-time IoT operating systems, voting mechanisms, original content creation, personal identity security, supply chain & logistics monitoring, […]
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